Reuters: UK online ads up 21 per cent despite fall in overall ad market
The UK internet advertising spend is up 21 per cent, although the overall advertising market went down. The Internet Advertising Bureau said yesterday that expenditure on the web went up to 1.68...
View ArticleGuardian: IAB launches behavioural advertising code
Online companies in Britain are being called upon to sign a new code for behavioural targeting in advertising, led by the UK’s Internet Advertising Bureau (IAB). Full post at this link…Similar Posts:...
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Instyle.co.uk gets a makeover with new ad formats
IPC Media’s InStyle has revamped its website with a new black background, bigger images and new advertising formats, including a larger size MPUs – an Internet Advertising Bureau (IAB) first, according...
View ArticleUS advertising body publishes guidelines for online ads
The Interactive Advertising Bureau (IAB) has produced a set of guidelines to help advertisers and publishers “demystify” online advertising. The IAB Quality Assurance Guidelines aim to define a set of...
View ArticleOnline advertising spend tops £4bn after 12.8% rise
Spending on online advertising has topped £4 billion for the first time in the UK, as advertisers spend £1 in every £4 online, according to new research. The findings, published today by the Internet...
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